Madame Brigitte

Unique French Experience for Chinese travelers

Madame Brigitte is a sino-French travel agency offering a wide range of tours for Chinese travelers. From Pic-Nic in Versailles Garden to wine tasting in Bordeaux, Madame Brigitte provides a unique experience for adventurers who wish to travel out of mass tourism. Offer the best of France for Chinese travelers: that’s the mission of Madame Brigitte who partnered with Creative Union for the development of their digital communication strategy in China.

Challenge(s)

  • Make the new coming brand and its tours visible to its audience in China.
  • Optimize lead generation.

What we did

We designed Madame Brigitte’s digital strategy on the long run

We built Madame Brigitte's digital presence

  • We opened Madame Brigitte’s official WeChat service account
  • We conceived a custom Responsive website
  • We applied for the ICP Licence and hosted the website in China
  • We integrated the website into the WeChat official account

Lead Generation: "Design your travel"

We integrated in the Responsive website a Wishlist system that allow Madame Brigitte's users to design their own travel. Users can choose their wanted destinations and select a variety of options such as with or without guides, type of accommodations or specific activities. Once the wishlist is submitted, Madame Brigitte’s team can prepare a tailor-made proposal with all the requested destinations and options.