Brief

Increase awareness of the Rhône Valley appellation and its 10,000 producers to boost sales in China.

Solutions

  • Content strategy + editorial planning
  • Content creation and publication on WeChat and Weibo
  • Community management
  • Targeted advertising on Weibo
  • Creative campaigns (contests, mini-program, H5)
  • Performance reports

Results

Increase in notoriety thanks to the recurrent publication of content and the high participation of users in contests on WeChat and Weibo:

  • +50k impressions / contest
  • +130 interactions / contest
  • +60 participants / contest
"The digital support solutions offered by Creative Union have given us better visibility among wine professionals and Chinese consumers."

Arnaud de Blay, Project Manager, Business France