The second largest wine association in the world, Inter Rhône brings together several thousand producers of French wines from the Rhône Valley. In partnership with Business France China, Creative Union supported Inter Rhône in the development of their communication on Chinese social networks and the creation of contests to increase their notoriety.
To develop the Inter Rhône community and extend its presence in China, we have carried out Community Management and amplification actions on WeChat and Weibo, the essential applications to develop its brand in China.
In partnership with the Pierre et Vacances group, we organized a contest on Weibo which allowed the brand to strongly gain notoriety and increase its community.
For the Moon Festival (中秋), we have developed a quiz on the theme "Food and wine pairings" between typical Moon Festival dishes and Rhone Valley wines, with a chance for participants to win gifts from the region. The quiz, which went viral on Weibo, allowed Inter Rhône to animate and increase its community.
For InterRhône's largest tasting event, we set up a mini WeChat photo gallery program in which participants were invited to share a photo on their Weibo account in an attempt to win a gift made in France.
Discover the project by scanning the QR Code
Creative Union's digital support solutions have enabled us to gain greater visibility with Chinese wine professionals and consumers.
Arnaud de Blay, Project Manager, Business France