Subsidiary of the French giant People & Baby, which brings together more than 500 crèches and 5,000 early childhood professionals around the world, People & Kids has partnered with Creative Union to develop its digital presence in China.
An audit of the existing situation and a study of the customer journey made it possible to determine the actions to be implemented and to create a one-year roadmap to increase the brand's visibility, notoriety and the number of prospects.
From the creation of the sitemap to the presentation of an interactive mock-up, we designed the People & Kids China website with the priority of offering an optimal browsing experience to its users.
The integration of Chochloud, a local CRM (Customer Relationship Management) system allows the brand to collect and follow up on its prospects.
In the group's desire to expand in Russia, we have localized the People & Kids site on the Russian market.
Creative Union supports us in our digital marketing strategy: the relevance of their advice, their business expertise, their daily responsiveness and the quality of their achievements make it an agency that we want to keep ... and recommend!
Florence Chabot, Head of Communication, People&baby