Lou

The first sino-french fragrance brand

Combining elegance, refinement and traditional craftsmanship, all inspired by an innate French style, Lou is the first luxury Sino-French perfume brand. The fragrances are imagined, created and produced in France for Chinese customers. Creative Union has assisted Lou since its creation, establishing their visual identity. We took inspiration from the concepts of luxury and minimalism to highlight signature fragrances derived from luxurious plants, such as Egyptian jasmine. The first range will be marketed from early 2018 in Shenzhen, Guangzhou, and Hong Kong, and stocked in specialized perfumeries.

What we did

Created Lou’s brand

  • Brand strategy
  • Visual identity
  • Brand message
  • Story-telling
  • Fragrance and packaging design