Brief

  • Strengthen the brand image and awareness of Essec in China
  • Increase the number of Chinese students recruited on the Paris and Singapore campuses

Solutions

  • SEO optimization of the website on Baidu
  • Content strategy + editorial planning
  • Content creation and publication on WeChat, Weibo and Zhihu
  • Community management
  • Targeted advertising on WeChat and Weibo
  • Performance reports

Results

  • +20% of Chinese students recruited in 2019
  • +70% of traffic on the website
  • Strong development of WeChat and Weibo communities