Created by a former manager of Nux, Bioderma, and Avène, Doucea is a dermatological and cosmetic brand for children that aims to become the reference of the sector in China. Doucea has partnered with Creative Union to establish its presence and develop its community on Chinese social networks.
We created Doucea's showcase on WeChat, Weibo, Xiaohongshu and Douyin, the most used platforms in China. Daily Community Management and publication amplification actions are carried out to increase the visibility and develop Doucea's community.
Throughout the year, we organize communication campaigns in co-branding with major French brands. The campaign in partnership with Club Med has enabled Doucea to gain credibility, increase its brand awareness and extend its visibility among its target audience in China.
We accompany Doucea in all stages of its partnerships with its influencers: selection, negotiation, creation of the message, publication and analysis of the results.