Brief

  • Develop the brand image and notoriety of BSB in China
  • Increase the number of Chinese students

Solutions

  • Content strategy + editorial planning
  • Content creation and publication on WeChat, Weibo and Zhihus
  • Community management
  • Targeted advertising on WeChat and Weibo
  • Performance analysis

Results

Strong increase in the notoriety of the school thanks to the recurrent publication of content and targeted promotion:

  • +300k impressions / month on Weibo
  • +36% average read rate on WeChat
  • +20% growth in followers on WeChat / quarter