People & Kids.

01.
People & Kids

Established in 2004, People&Kids, a subsidiary of People&Baby, is the first nursery group established in France. 3,000 early childhood professionals provide care across the 300 nurseries in its network. 18,000 parents entrust their children to People&Baby every day.

02.
Challenge

Develop People&Kids digital presence in China

03.
Digital strategy.

▪ Audit and recommendations

▪ Customer journey

▪ Lead generation strategy

▪ Digital roadmap

04.
Web services.

▪ UX audit

▪ Web design & development

▪ Landing page design and development

▪ Baidu map integration

▪ ICP licence application

▪ SSL certificate application and implementation

▪ Cloud hosting in Shenzhen, China

▪ Web maintenance

▪ SEM strategy and management

05.
Social media.

▪ WeChat account opening

Weibo account opening

▪ WeChat template design

▪ WeChat content creation

▪ Lead generation through Weibo ads

Customer journey audit
Website homepage
Baidu map integration
Redesign of the visual identity
Weibo activation