Inter Rhône regroups Rhône Valley and Cote du Rhone which is the second largest wine producers association in the world. It gathers many thousands of French wine producers from Rhone Valley. Creative Union help Inter Rhône to be recognised by a qualified Chinese audience through digital channels.
Developing Rhône Valley's brand awareness and promoting its AOC's wine to increase its market share in China.
Social Media Management
▪ Content creation on WeChat & Weibo
▪ Platform management
▪ Performance analysis
▪ Creation of mini-game on Weibo to generate engagement
▪ H5 WeChat campaign to promote wine tourism
▪ H5 Weibo campaign
Media planning and buying on Weibo
Influencers campaign on WeChat & Weibo