Essec Business School.

01.
Essec Business School.

Founded in 1907, ESSEC Business School is an international higher education institution located in France, Singapore and Morocco. It is one of the most selective French business school.

02.
The Challenge.

Develop Essec digital strategy in China, increase Essec digital presence on social media and Chinese search engines.

03.
Web services.

▪ UX audit

▪ SEO audit and strategy

▪ SEO management

▪ Content creation

▪ ICP license application

▪ SSL certificate application and implementation

▪ Cloud hosting in Beijing, China 

▪ Maintenance of the website

04.
Social media.

▪ WeChat official account opening (merger with a former subscription account)

▪ WeChat account design

▪ Content creation on WeChat and Weibo

▪ Management of Zhihu and Chasedream 

▪ Management of Youku account

▪ Lead generation through Weibo ads

SEO audit
WeChat official account
Content creation
Youku official channel