18 October 2018
What is Douban and why should you use it?
Launched in 2005, Douban is an interest-based social networking platform popular among younger gener...
27 August 2018
Xiaohongshu: China’s little red book of e-commerce
XiaoHongShu (小红书), literally translated as “little red book” in Chinese, is a social e-com...
01 July 2018
WeChat Work – How Tencent redefines corporate communication
The total number of registered companies has reached 1.5 million, which translates to over 30 millio...
23 June 2018
[Case Study] How Luckin Coffee became a hit in China
Luckin Coffee has become one of the most popular cafe franchises and coffee delivery services in Bei...
16 May 2018
Advertising on WeChat, Weibo and Toutiao
Introduction of the three leading social media platforms to consider advertising on.
07 May 2018
How to increase your brand exposure on Zhihu?
Launched in January 2011 as China’s answer to Quora, the service now has 43 million monthly active...
23 April 2018
Live Streaming in China: Overall Presentation and Latest Trends
Despite stricter governmental regulations, the industry has consolidated itself as an important part...
16 April 2018
5 tips to optimize the speed of your website in China
China’s digital landscape is unique and can be a troublesome one to navigate.
07 April 2018
Douyin: how to make the most of the rising short video app
The platform now boasts around 140 million monthly active users viewing a combined 1 billion videos ...
01 April 2018
Why should you consider Toutiao for your business?
The app is one of the leading forces in China's second wave of tech development after Baidu, Alibaba...
25 March 2018
Baidu: an intro to China’s online search giant
With more than 600 million of queries each day, Baidu is the dominant force in the China search engi...
18 March 2018
[Tutorial] Youku: making the most of video marketing in China
Youku is one of the best options for hosting and utilizing videos in your marketing strategy in Chin...
11 March 2018
WeChat: China’s Mega App Unwrapped
Launched in January 2011 by tech giant Tencent, WeChat surpassed one billion monthly users for the f...
04 March 2018
Weibo: 2017 Key Numbers and introduction of Weirenwu
Weibo Corporation, operator of one of China’s leading social media platforms, has announced its 20...