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Launched in 2005, Douban is an interest-based social networking platform popular among younger generations.
XiaoHongShu (小红书), literally translated as “little red book” in Chinese, is a social e-commerce app based in Shanghai, China.
Originally established as a basic question and answer platform, Beijing-based Zhihu has since evolved into a multi-faceted social media site.
Since 2016, China has witnessed a rapid rise in its live streaming industry.
Douyin has emerged as a digital marketing platform full of potential for brands in China.
The app is one of the leading forces in China's second wave of tech development after Baidu, Alibaba and Tencent.
With more than 600 million of queries each day, Baidu is the dominant force in the China search engine market.
Launched in January 2011 by tech giant Tencent, WeChat surpassed one billion monthly users for the first time in March 2018.
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