The first sino-french fragrances

A mixture of elegance, refinement and know-how in the French style, Lou is the first luxury sino-french perfume brand. The fragrances are imagined, created and produced in France, for Chinese customers. Creative Union assists Lou since its creation. We created the visual identity of Lou by taking inspiration from the codes of luxury and minimalism to highlight the fragrances made from the most noble plants such as jasmine from Egypt. The first range will be marketed in early 2018 in Shenzhen, Guangzhou & Hong Kong in specialized perfumeries.

What we did

We created Lou’s brand

  • Brand strategy
  • Visual identity
  • Brand message
  • Story-telling

We designed the fragrances and its packagings